In this digital age, setting up an e-commerce store can be a lucrative business as consumers use the internet for searching products and services across the globe. Building an online empire from the ground up isn’t a straightforward process as it involves creating strategies that are designed to generate more sales.
If you’re on a mission to invite more customers to open their shopping carts for your store, you first need to improve your company’s online marketing strategy. It’s what helps keep the heart of your business alive and thriving.
Consequently, one of the best ways to jumpstart your online presence is to establish your brand locally before you can get the proper footing in the online arena. Here are some ways you can grab user attention and drive local traffic to your e-commerce business:
Tip #1: Be Active in Local Social Platforms
Social media is the name of the game when it comes to establishing your brand in the digital landscape. Different platforms cater to varying customers, so engaging with potential consumers in a multitude of social channels is an excellent way to solidify your e-commerce branding.
Not to mention, the saturated market has made it extra challenging to earn the trust of first-time buyers. Conversely, being active in social platforms helps you build your presence and win their attention – be it through interactive posts, communities, partnering with social media influencers, or creating a list of locally targeted keywords.
With the right combination, tone, and promotional tactics, your social media can help promote your products and put your e-commerce business on the digital map.
Tip #2: Ensure Your Website is Responsive and Mobile-Friendly
People across the world are now spending an average of five hours on their mobile devices, while research proves that its users have gone up to 2.5 billion in 2019. With plenty of mobile active users, it’s no surprise that your website needs to keep up to cater to a wider audience.
After all, 57% of all web traffic is done through smartphones as users prefer the convenience of mobile devices for searching for new products and more. With that in mind, running a responsive website can provide a competitive edge as it ensures better quality and faster loading time for all devices – be it on a desktop, laptop, smartphone, or tablet.
A mobile-friendly website also increases your ranking on search engines, which leads to better visibility for your e-commerce store.
Tip #3: Make the Most of “Near Me” Keywords
Targeting keywords that expand your visibility through local searches are an excellent way of scaling up the traffic for your e-commerce store. With that in mind, you can take your keyword list to the next level by adding “near me” to help boost your local ranking.
The Bottom Line
Everyone knows that enhancing your website’s SEO is critical to the success of your lead generation for your business. One of the first steps to establishing a reputable online presence is by increasing your local business visibility, which you can do by investing in the strategies mentioned above.
If you’re looking for an Amazon consultant to help you grow your e-commerce business, get in touch with us to see how we can help.