You’ve placed so much effort into creating the perfect catalog. With clear product descriptions and attractive photography, you feel triumphant—certain that your packaging and copy are perfect. And yet, you are certain to receive negative feedback and complaints about your packaging.
It can be incredibly frustrating, but keep in mind that your customer’s experience does not end upon checkout. That merely sends them into the next step of the purchase process, which is the packaging. To further your brand image and satisfy your customer from beginning to end, you’ll need to come up with a packaging that thoroughly reflects your brand.
“First impressions are the best impressions,” they say, and that holds true for the e-commerce industry. The way you present your products essentially represents your entire brand—if you allow your products to be packed in random plastic bags and beat up boxes, your customers will always be left with a bad feeling (and rating you negatively), no matter how smooth their online experience may be.
To come up with the best possible packaging for your products, here are some tips to keep in mind:
1 – Keep your packaging simple and straightforward
Millions of brands sell on Amazon—with others offering more or less the same products as you do. So how do you ensure that you secure sales and grab page 1 positioning? Your product packaging is the answer. If you deliver your products in sub-standard packaging, they’ll quickly jump to another brand with higher standards.
Your packaging should also convey the messages that your customers need to know—the ones that reflect your brand. As soon as they see your package, they should recognize that it comes from your company. Those seconds of the first impression dictate how effective your product packaging is. Keep it clean, simple, attractive, and in line with your brand’s graphic standards.
2 – Play with colors
Color is a crucial part of package design—for many customers, this makes or breaks the deal. When done poorly, the entire buying experience can turn out negative. While color is needed to stand out from your competitors, choosing the right color palette is necessary to impress your audiences.
Take their color preferences into consideration, as well as your brand standards. Don’t be afraid to explore colors—while brown may be the traditional color of boxes, looking into colorful ones, such as red and blue may be a good route to go. Label them with your brand’s stickers, which should include descriptions, Amazon standards, and all the necessary details.
3 – Make it convenient
Convenience is often overlooked—as the most disregarded aspects of packaging, many brands do not realize just how important it is. Innovation and creativity are key, but more often than not, customers just want practicality. It plays a key role in the overall success of your product, especially when it comes to packaging.
Convenience also pertains to the product container’s size, shape, and functionality, along with the value it can provide your customers with. Remember: the more convenient the product packaging, the better your brand will be.
An Unforgettable Unboxing Experience
In today’s digital world, every single detail counts. Buying patterns and behaviors change, and brands who keep up with demands and preferences will thrive. You may have invested heavily in the online user experience, but keep in mind that your customer relationship doesn’t end there. It continues up to the moment your customer receives the product (and beyond), so make sure their unboxing experience is positive.
Romans Tide has one single mission: To give YOU the unfair advantage on the world’s largest marketplace. We are Amazon experts with a passion for helping you crush your competition. Are you ready to leverage our proven strategies to push your products to Page 1 on Amazon, boost your revenue, and succeed in any niche?
Visit our website to learn more about our Amazon brand management services: www.romanstide.com
“The way you present your products represents your entire brand.”